Euphoric Cheese Shop began with two longtime friends, a love of good food, and a slightly crazy idea: What if they opened a cheese shop?
Amy Burritt and Cheri Intveld weren’t lifelong cheesemongers or food-industry veterans. In fact, when they first started dreaming about Euphoric, they were still learning how to pronounce half the cheeses they wanted to sell. But they shared a curiosity about food, a love of bringing people together, and a belief that something as simple as cheese could make an ordinary moment feel a little more special.
That idea became reality on February 18, 2021, when Euphoric Cheese Shop opened its doors in Farragut. Since then, it has grown into a welcoming destination for people who love good food and gathering around the table. Customers come to discover new cheeses, get advice for their next dinner party, build a beautiful charcuterie board, find a thoughtful gift, or simply chat with someone who is genuinely excited about cheese.
Euphoric offers a thoughtfully curated selection of cheeses from around the world alongside Tennessee-made favorites, charcuterie, specialty foods, wine-friendly snacks, gifts, and all the little things that make gathering around a table more delicious. The shop’s cut-to-order approach means customers can choose exactly what they need, whether they’re looking for a single special cheese for Friday night or putting together a spread for a crowd.
But what really sets Euphoric apart is the experience. The shop is designed to make cheese approachable, fun, and a more than a little bit joyful. Customers don’t have to know what they like before they walk through the door. They can taste, ask questions, discover something unexpected, and leave with something they’re excited to share.
In 2023, that love of gathering grew into Sparrow Wine Bar, located next door to the shop. Together, Euphoric and Sparrow offer a place to shop, sip, snack, learn, celebrate, and spend time with the people who matter most.
At its heart, Euphoric Cheese Shop is about more than cheese. It’s about creating moments of connection—and making everyday life a little more delicious.
Amy Burritt, Co-Owner
A Michigan native, Amy has called Knoxville home for more than a decade. Before opening Euphoric Cheese Shop, she worked as a marketing consultant, helping businesses tell their stories and connect with their customers. Eventually, she decided it was time to build something of her own.
Amy grew up in a family that loved food—her parents even owned a cheese shop in Asheville, North Carolina—so perhaps Euphoric was in her future all along. Today, she brings her marketing background, entrepreneurial spirit, and genuine love of people to the shop and Sparrow Wine Bar.
Amy is also a breast cancer survivor, an experience that deepened her appreciation for community, connection, and making the most of everyday life.
When she’s not talking cheese, Amy enjoys reading, house projects, and spending time with her rescue dog, Ranger.
Cheri Intveld, Co-Owner
Cheri is a Knoxville transplant who fell in love with East Tennessee and never looked back. With a master’s degree in Recreation and Sports Management from the University of Tennessee, she has always loved an active life—and decided cheese was the perfect complement to it.
As co-owner of Euphoric Cheese Shop and Sparrow Wine Bar, Cheri brings a natural warmth, curiosity, and enthusiasm to everything she does. She especially loves helping customers discover cheeses they might never have picked for themselves.
Cheri’s Dutch heritage makes aged Gouda a particular favorite, but she’s equally happy with a spicy cheddar, or Fromager d’Affinois.
Outside the shop, you’ll most likely find Cheri enjoying the outdoors, playing pickleball, reading, biking, or spending time with her rescue dog, Piper.
Both Amy and Cheri are breast cancer survivors, and their experiences have made the importance of friendship, community, and savoring life even more meaningful to them.